It is essential to understand that promoting websites on Search Engines is a very highly targeted process. It needs careful consideration by the website owner and website designer.
The correct choice of your targeted search term, is of paramount importance and must properly researched.
You won’t get results by simply filling metatags with every related word you can think of.
You should very carefully select a small number of keywords that you know your customers will use, to form your targeted search phrase. These words must then be properly used in your website title, description and your page text. That is the best way to gain good, targeted, Search Engine rankings.
This selection process should ideally be done before your website is designed. Here are two good reasons why:
- If your products / services and marketplace are diverse, different search phrases will be used. Better results are often obtained by building small, dedicated sites for individual products / services. These can be targeted directly to customers searching specifically for each product (and linked to each other if appropriate).
- It is much easier to make a site Search Engine friendly when it is being built. Otherwise a site is likely to need changes made to incorporate main keywords throughout the marketing text, metatags, links, etc.
Design affects how well websites rank on Search Engines.
Websites made with frames or Flash can rank poorly. Homepages made with many graphics and little or no text may also rank poorly.
Attempts to fool Search Engines such as cloaking, invisible text, duplicate metatags, multiple domain names, creating hundreds of links, etc. should also be avoided. They can result in websites being banned by some Search Engines.
Search Engine Submission.
There are people who are saying you no longer need to submit to Search Engines. Don't be fooled by what they say - if that was the case why would Search Engines have site submission facilities?
Search Engines can only list your site if they can follow a link to it or you submit it.
The fact is that any new site needs to be submitted to Search Engines, they are unlikely to find it otherwise. And as far as Directories such as Open Directory, (on which the Google and many other Directories are based), there simply is no option - you must submit to be listed
Which Search Engines?
Top referrers for most websites will be Google, and Bing. The order may change often as the Search Engines change their ranking methods regularly.
However others should not be ignored so with our basic service your website will be submitted manually every 2 months to a selection of top Search Engines, Directories and new Search Engines. The list is updated regularly as the Search Engine world is in a state of constant change.
Reporting
Ranking on Search Engines should be monitored regularly, as your site ranking will change and competitors may overtake you. Search Engines change their ranking methods regularly so your website may need changes to maintain it's position. You may also need to re-evaluate your keywords from time to time.
Do not make the fatal mistake of not maintaining your website. If you don't monitor your site you will not be in a position to make the most of it. And if it is not working you will not know why.
We can provide a ranking report every 2 months that will show the current position of your website on the Search Engines it has been submitted to. This service costs from £180 per year.
